Carrefour, owned and operated by Majid Al Futtaim in the UAE, has announced its plans for the back-to-school season, ahead of the start of the new academic year, and as part of its ongoing efforts to support the education sector and younger generations.
Carrefour Emirates will launch, starting from August 12, several initiatives that will contribute to alleviating the financial pressures associated with returning to school, and they include exceptional discounts of up to 50% on a number of products such as tools, school bags, clothes, food and electronic devices. Families will get free games with every AED 99 they spend on select merchandise, as well as the chance to win school fees at GEMS Education schools with every AED 150 purchase.
To achieve more fun and excitement, four Carrefour branches will host a series of exciting science shows, which inspire a love of experimentation in children, and also contribute to providing the fun of learning. These live shows will continue until September 10, on Thursdays and Fridays, and will be held in Carrefour branches in City Center Deira, Ibn Battuta Mall, City Center Al Zahia and Marina Mall Abu Dhabi.
Bernardo Berluero, Chief Operating Officer of Carrefour UAE at Majid Al Futtaim Retail, said: “Through this campaign, Carrefour is focused on helping families enjoy the back-to-school season alongside their children. In addition to our regular offers on a wide range of back-to-school products, Carrefour is offering many prizes including payment of school fees at GEMS Schools, iPads and games. Entertaining scientific experiments will also be held in a number of Carrefour branches, to motivate students and encourage them for the new school year. In addition, our central kitchen prepares ready-made meals, which can easily be placed inside baby lunch boxes, with the aim of making a fun and convenient return to school, at an affordable price for the whole family.”
The chefs in Carrefour's central kitchen, which is dedicated to preparing meals, ready-to-eat goods and chopped vegetables for Carrefour branches across the UAE, have created a new range of ready-to-eat meals for the back-to-school season. Designed and prepared to be added to children's lunch boxes, these meals feature nutritious and innovative flavors from the central kitchen, ensuring that students have access to good energy sources in preparation for the new school year. These options include a single portion of hearty meals such as cheesy macaroni and chicken noodles, vegetable lasagna and sliced fruits such as apple and grape slices, and sandwich items.
Special offers for the “Back to School” campaign are available at all Carrefour branches in the UAE and online, and aim to make this school year exceptional through every experience.
Carrefour launches initiatives to support the circular economy and achieve sustainability
Carrefour, owned and operated by Majid Al Futtaim in the UAE, has launched a package of sustainable initiatives through its partnership with CHEP, the Middle East’s supply chain solutions provider, and Global Logistics Services (GLS). International), the experts in returnable packaging solutions. This will contribute to enhancing Carrefour's circular economy approach, which will significantly reduce waste and increase efficiency in Carrefour's logistics and supply chain operations.
Carrefour has adopted and deployed the Chip system in all its warehouses, where single-use pallets have been replaced with reusable blue wooden ones, to facilitate the transfer of goods between its suppliers and Carrefour branches and make it more sustainable. Chip's innovative solutions ensure that supply chain packaging can be shared and reused while distributing Carrefour's extensive product range to more than 107 branches across the UAE, including four distribution centres. The "Chip" system will help Carrefour replace single-use pallets with wooden ones, eliminating 62 tons of carbon emissions and 4.4 tons of waste. Chip is one of the most environmentally friendly companies in the world.
Carrefour has also partnered with the International Logistics Company to replace the currently approved single-use cartons with reusable plastic boxes throughout the entire Carrefour supply chain, which reduces waste while transporting goods from warehouses to Carrefour branches. Carrefour also designed advanced tracking systems to manage returned packages. This enables more sustainable transportation with local suppliers, protects goods from damage during transportation, and thus also reduces food waste.
Bernardo Pierloero, Chief Operating Officer of Carrefour UAE at Majid Al Futtaim Retail, said: “At Carrefour, we have always been committed to sustainable development and elevating our operations to achieve a better circular economy. Collaborating with leading solutions companies such as CHIP and Global Logistics is an important step in our journey towards sustainability. We are committed to contributing to Majid Al Futtaim's goal of achieving the bottom line strategy by 2040, and we will continue to work with our customers to contribute to protecting the planet.
Berluero added: “Carrefour urges all of its partners to embrace circular economy solutions, reducing unnecessary waste and waste by sharing and reusing resources.
Carrefour worked to achieve various possible benefits within the supply chain, facilitating the flow of goods at various stages, by modernizing delivery cars and adopting environmentally friendly cars as well, and its old trucks were replaced with a modern fleet compatible with the highest emissions standards. This upgrade will bring the new trucks into compliance with Euro 4 and 5 standards, reducing carbon monoxide by 25% and impurities by 50%.
These trucks will operate with an extended chassis specially made to accommodate the largest possible number of goods inside and reach the intended destination as efficiently as possible. Carrefour has made nearly 66% of its current fleet sustainable, and plans to replace the remaining vehicles by the end of the year. Through this step, Carrefour succeeded in increasing the amount of goods it transports daily, and reducing the number of trucks by 20% at the same time.