SangYip Lee won the title of Most Influential Personality at the 2023 World Car Awards


The 2023 World Auto Awards has named SangYup Lee, Executive Vice President and President of Hyundai Corporation and Genesis Global Design Center, as the Most Influential Person in the Automotive Industry. This is the second year in a row that this award has been won by someone affiliated with the Hyundai Motor Group. Last year, Luc Donkervolke, Group President and Creative Director, won.

The honor for Lee, who has designed and driven some of the most innovative and innovative vehicles of 2022, including the all-new Hyundai Ioniq 6 and Kona and N Vision 74 mobile laboratory, is a result of his strong design philosophy, vision and leadership, which helped shape Hyundai’s new design language and achieve The recent successes of the brand.

Lee said that this recognition is not only a tribute to the individual, but also a testament to the shared collective passion for creativity and diligence that Hyundai management has set high standards to achieve, and emphasized that Hyundai’s challenges are still just the beginning and that its greatest achievements lie ahead.

The World Auto Awards base their criteria for the 2023 Influencer Award on nominees who have made a significant contribution to the global automotive industry during the period January 1 to December 31, 2022, which may include a significant impact on their brand or company, making a significant contribution to safety or engineering, design, technological advancement, or other significant consumer benefit.

It should be noted that the Hyundai Ioniq 5, which was designed and driven by Lee, won several global car awards last year, including World Car of the Year, Electric Car of the Year and World Car Design. Hyundai is one of the largest automakers in the world and is constantly seeking to modernize and evolve its designs and technologies to meet the changing needs and desires of consumers.

As for the World Car Awards, it includes a range of categories, including Car of the Year, Best Electric Car, Best Sports Car and Best Luxury Car. These awards are distinguished by the fact that they are based on the evaluation of experts and journalists in the automotive industry from all over the world, which makes them considered a reliable source for evaluating the best cars in the world.

The World Automotive Awards aim to honor and recognize companies and individuals that have made significant contributions to the automotive industry, including in design, technology, performance, safety and reliability. These awards help consumers make better decisions when buying new cars, as they can rely on the reviews of experts and industry journalists.

With its bold and innovative designs and cutting-edge technologies, Hyundai continues to achieve great success in the automotive industry, winning the appreciation and admiration of consumers around the world. Honoring Lee as the Automotive Industry Influencer of the Year for 2023 is a major achievement for Hyundai, and demonstrates its long-standing commitment to innovative design, superior performance and superior quality.

Lee’s honor also reflects his personal efforts in the auto industry, as he worked for several other companies prior to joining Hyundai, including Ford and General Motors. Lee has distinguished himself as leading Hyundai’s design department, contributing to the development of several successful cars, including the Hyundai Sonata and Hyundai Palisade.

These awards and honors indicate that the automotive industry requires qualified and creative teams, and that innovative design, superior performance and high quality are critical factors in the success of companies in this competitive industry. These awards also confirm the importance of continuous innovation and development in the automotive industry, and the role of companies and individuals who are constantly striving to introduce new designs and technologies that meet consumer needs and improve their experience with cars.

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